J Ma, F Li - Annals of Tourism Research, 2023 - ideas.repec.org
Promotions not only facilitate the purchase of the primary product; they also have the potential to promote subsequent purchase behavior. Four experiments examine the effects …
J Ma, F Li - Annals of Tourism Research, 2023 - econpapers.repec.org
Promotions not only facilitate the purchase of the primary product; they also have the potential to promote subsequent purchase behavior. Four experiments examine the effects …