Models that rely on the assumption of simple scalability have dominated multiattribute
choice and preference modeling for almost 20 years, despite the fact that simple scalability …

Models that rely on the assumption of simple scalability have dominated multiattribute
choice and preference modeling for almost 20 years, despite the fact that simple scalability …

A method for analyzing individual-level hierarchical preference structures that is estimated
by a nested logit formulation is examined. Perceptual and preference data were gathered on …

Abstract Models that rely on the assumption of simple scalability have dominated
multiattribute choice and preference modeling for almost 20 years, despite the fact that …

WILLIAM L. MOORE and DONALD R. LEHMANN* Most preference and choice models ire
based or the issumption th. at ielative preference or choice call be inodcled as a function of a …