The effects of promotions on hedonic versus utilitarian purchases
R Kivetz, Y Zheng - Journal of Consumer Psychology, 2017 - Elsevier
Because it is harder to justify hedonic purchases than utilitarian purchases, it is proposed
that promotions will have a stronger positive effect on the purchase likelihood of hedonic …
that promotions will have a stronger positive effect on the purchase likelihood of hedonic …
[PDF][PDF] The effects of promotions on hedonic versus utilitarian purchases
R Kivetz, Y Zheng - 2016 - mis.sem.tsinghua.edu.cn
Because it is harder to justify hedonic purchases than utilitarian purchases, it is proposed
that promotions will have a stronger positive effect on the purchase likelihood of hedonic …
that promotions will have a stronger positive effect on the purchase likelihood of hedonic …
The effects of promotions on hedonic versus utilitarian purchases.
R Kivetz, Y Zheng - Journal of Consumer Psychology, 2017 - psycnet.apa.org
Because it is harder to justify hedonic purchases than utilitarian purchases, it is proposed
that promotions will have a stronger positive effect on the purchase likelihood of hedonic …
that promotions will have a stronger positive effect on the purchase likelihood of hedonic …
[引用][C] The effects of promotions on hedonic versus utilitarian purchases
R Kivetz, Y Zheng - Journal of Consumer Psychology, 2017 - cir.nii.ac.jp
The effects of promotions on hedonic versus utilitarian purchases
R Kivetz, Y Zheng - Journal of Consumer Psychology, 2017 - Wiley Online Library
Because it is harder to justify hedonic purchases than utilitarian purchases, it is proposed
that promotions will have a stronger positive effect on the purchase likelihood of hedonic …
that promotions will have a stronger positive effect on the purchase likelihood of hedonic …
The effects of promotions on hedonic versus utilitarian purchases
R Kivetz, Y Zheng - Journal of Consumer Psychology, 2017 - infona.pl
Because it is harder to justify hedonic purchases than utilitarian purchases, it is proposed
that promotions will have a stronger positive effect on the purchase likelihood of hedonic …
that promotions will have a stronger positive effect on the purchase likelihood of hedonic …
[PDF][PDF] The effects of promotions on hedonic versus utilitarian purchases
R Kivetz, Y Zheng - 2016 - cdn.zoso.nl
Because it is harder to justify hedonic purchases than utilitarian purchases, it is proposed
that promotions will have a stronger positive effect on the purchase likelihood of hedonic …
that promotions will have a stronger positive effect on the purchase likelihood of hedonic …