Live streaming video e-commerce: examining the operational strategies.

J Ram, D Xu - Journal Européen des Systèmes Automatisés, 2019 - search.ebscohost.com
Abstract Live Streaming Video (LSV) is a new form of social media-based entertainment
business which is rapidly growing in popularity. Yet little research exists on the …
被引用次数：17 相关文章

Live Streaming Video E-commerce: Examining the operational strategies

J Ram, D Xu - Journal Europeen des Systemes Automatises, 2019 - scholar.xjtlu.edu.cn
Abstract Live Streaming Video (LSV) is a new form of social media-based entertainment
business which is rapidly growing in popularity. Yet little research exists on the …
[PDF] archive.org

[PDF][PDF] Live Streaming Video E-commerce: Examining the Operational Strategies

J Ram, D Xu - younger generation - scholar.archive.org
Theoretically, the study provides evidence of a new operational approach that interfaces
marketing elements and offers insights into some key strategies for LSV business …