Engaging consumers and building relationships in social media: How social relatedness influences intrinsic vs. extrinsic consumer motivation

E Kim, M Drumwright - Computers in Human Behavior, 2016 - Elsevier
An important component of the consuming experience is a consumer's sense of belonging
or relatedness. This is true not only in traditional shopping contexts but also in a social …
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Engaging consumers and building relationships in social media: How social relatedness influences intrinsic vs. extrinsic consumer motivation

E Kim, M Drumwright - Computers in Human Behavior, 2016 - pure.ewha.ac.kr
An important component of the consuming experience is a consumer's sense of belonging
or relatedness. This is true not only in traditional shopping contexts but also in a social …

Engaging consumers and building relationships in social media

E Kim, M Drumwright - Computers in Human Behavior, 2016 - dl.acm.org
An important component of the consuming experience is a consumer's sense of belonging
or relatedness. This is true not only in traditional shopping contexts but also in a social …

Engaging consumers and building relationships in social media: How social relatedness influences intrinsic vs. extrinsic consumer motivation

E Kim, M Drumwright - Computers in Human Behavior, 2016 - infona.pl
An important component of the consuming experience is a consumer's sense of belonging
or relatedness. This is true not only in traditional shopping contexts but also in a social …

[引用][C] Engaging consumers and building relationships in social media: How social relatedness influences intrinsic vs. extrinsic consumer motivation

E Kim, M Drumwright - Computers in Human Behavior, 2016 - cir.nii.ac.jp
Engaging consumers and building relationships in social media: How social relatedness
influences intrinsic vs. extrinsic consumer motivation | CiNii Research CiNii 国立情報学研究所 …