Prices and pricing research in consumer marketing: Some recent developments
E Gijsbrechts - International journal of research in marketing, 1993 - Elsevier
In recent years, it has increasingly been recognized that developing an appropriate pricing
strategy is both crucial and highly complex. The marketing literature reflects this point of view …
strategy is both crucial and highly complex. The marketing literature reflects this point of view …
[PDF][PDF] Prices and pricing research in consumer marketing: Some recent developments
E Gijsbrechts - International Journal of Research in …, 1993 - research.tilburguniversity.edu
During the last decades, marketing scholars and practitioners have become aware of the
importance of developing an appropriate pricing strategy, and of the complexity of such a …
importance of developing an appropriate pricing strategy, and of the complexity of such a …
[引用][C] Prices and pricing research in consumer marketing: some recent developments
E Gijsbrechts - 1992 - repository.uantwerpen.be
[PDF][PDF] ome recent evelopments
E Gijsbrechts - International Journal of Research in Marketing - pure.uvt.nl
During the last decades, marketing scholars and practitioners have become aware of the
importance of developing an appropriate pricing strategy, and of the complexity of such a …
importance of developing an appropriate pricing strategy, and of the complexity of such a …
[引用][C] Prices and pricing research in consumer marketing: some recent developments
E Gijsbrechts - International journal of research in …, 1993 - repository.uantwerpen.be
[PDF][PDF] ome recent evelopments
E Gijsbrechts - International Journal of Research in Marketing - pure.uvt.nl
During the last decades, marketing scholars and practitioners have become aware of the
importance of developing an appropriate pricing strategy, and of the complexity of such a …
importance of developing an appropriate pricing strategy, and of the complexity of such a …