PromoCast™: A new forecasting method for promotion planning

LG Cooper, P Baron, W Levy, M Swisher… - Marketing …, 1999 - pubsonline.informs.org
This article describes the implementation of a promotion-event forecasting system,
PromoCast™, and its performance in several pilot applications and validity studies. Pilot …

[引用][C] PromoCast™: A New Forecasting Method for Promotion Planning

LG Cooper, P Baron, W Levy, M Swisher, P Gogos - Marketing Science, 1999 - cir.nii.ac.jp
PromoCast™: A New Forecasting Method for Promotion Planning | CiNii Research CiNii
国立情報学研究所 学術情報ナビゲータ[サイニィ] 詳細へ移動 検索フォームへ移動 論文・データを …

PromoCastTM: A New Forecasting Method for Promotion Planning

LG Cooper, P Baron, W Levy, M Swisher, P Gogos - Marketing Science, 1999 - dl.acm.org
This article describes the implementation of a promotion-event forecasting system,
PromoCastTM, and its performance in several pilot applications and validity studies. Pilot …

PromoCast™: A New Forecasting Method for Promotion Planning

LG Cooper, P Baron, W Levy, M Swisher… - Marketing …, 1999 - escholarship.org
This article describes the implementation of a promotion-event forecasting system,
PromoCast™, and its performance in several pilot applications and validity studies. Pilot …

[PDF][PDF] PromoCastº: A New Forecasting Method for Promotion Planning

LG Cooper, P Baron, W Levy, M Swisher, P Gogos - researchgate.net
This article describes the implementation of a promotionevent forecasting system,
PromoCastº, and its performance in several pilot applications and validity studies. Pilot stud …

PromoCast: A New Forecasting Method for Promotion Planning

LG Cooper, P Baron, W Levy, M Swisher, P Gogos - bear.warrington.ufl.edu
Volume: Number: Year: Title: Author: e-mail: MktgSci@notes.cba.ufl.edu Marketing Science
Homepage http://bear.cba.ufl.edu/cente Page 1 Volume: Number: Year: Title: Author: e-mail …

PromoCast™: A New Forecasting Method for Promotion Planning

LG Cooper, P Baron, W Levy, M Swisher, P Gogos - Marketing Science, 1999 - JSTOR
This article describes the implementation of a promotion-event forecasting system,
PromoCast™, and its performance in several pilot applications and validity studies. Pilot …

PromoCast: a new forecasting method for promotion planning.

LG Cooper, P Baron, W Levy, M Swisher… - Marketing Science, 1999 - go.gale.com
PromoCast: a new forecasting method for promotion planning. - Document - Gale Academic
OneFile Use this link to get back to this page. Copy Skip to Content Library Menu: Google …

PromoCast: A new forecasting method for promotion planning

LG Cooper, P Baron, W Levy, M Swisher… - Marketing …, 1999 - search.proquest.com
A study describes the implementation of a promotion-event forecasting system-PromoCast-
and its performance in several pilot applications and validity studies. Pilot studies involved …

PromoCast: A New Forecasting Method for Promotion Planning

LG Cooper, P Baron, W Levy, M Swisher, P Gogos - pdfs.semanticscholar.org
Volume: Number: Year: Title: Author: e-mail: MktgSci@notes.cba.ufl.edu Marketing Science
Homepage http://bear.cba.ufl.edu/cente Page 1 Volume: Number: Year: Title: Author: e-mail …