[PDF][PDF] Removing the scale factor confound in multinomial logit choice models to obtain better estimates of preference

J Magidson, JK Vermunt - Sawtooth software conference - Citeseer
Multinomial logit choice models based on latent class (LC) or HB methods are utilized in
marketing research today along with simulators which predict choices and market shares …

[PDF][PDF] REMOVING THE SCALE FACTOR CONFOUND IN MULTINOMIAL LOGIT CHOICE MODELS TO OBTAIN BETTER ESTIMATES OF PREFERENCE

JAY MAGIDSON, JK VERMUNT - SAWTOOTH SOFTWARE … - content.sawtoothsoftware.com
Multinomial logit choice models based on latent class (LC) or HB methods are utilized in
marketing research today along with simulators which predict choices and market shares …