Reducing referral leakage: an analysis of health-care referrals in a service ecosystem

GE O'Connor, LA Cook - Journal of Services Marketing, 2020 - emerald.com
Purpose The purpose of this paper is to address a critical problem for health-care
organizations: patient referral leakage. This paper explores the nature of patient referrals by …

Reducing referral leakage: an analysis of health-care referrals in a service ecosystem

GE O'Connor, LA Cook - Journal of Services Marketing, 2020 - ingentaconnect.com
Purpose The purpose of this paper is to address a critical problem for health-care
organizations: patient referral leakage. This paper explores the nature of patient referrals by …

[PDF][PDF] Reducing referral leakage: an analysis of health-care referrals in a service ecosystem

GE OVConnor, LA Cook - 2019 - academia.edu
Purpose–The purpose of this paper is to address a critical problem for health-care
organizations: patient referral leakage. This paper explores the nature of patient referrals by …