Orchestrating service brand touchpoints and the effects on relational outcomes

AJ Sultan - Journal of Services Marketing, 2018 - emerald.com
Purpose This research aims to identify critical brand touchpoints that generate value for
customers and brands and examine their effects on two relational outcomes: relationship …
被引用次数：43 相关文章

[引用][C] Orchestrating service brand touchpoints and the effects on relational outcomes

AJ Sultan - Journal of Services Marketing, 2018 - ingentaconnect.com
Purpose This research aims to identify critical brand touchpoints that generate value for
customers and brands and examine their effects on two relational outcomes: relationship …