The use of linear logit models in marketing research
NK Malhotra - Journal of Marketing research, 1984 - journals.sagepub.com
The author discusses the use of the linear logit model in marketing research. A brief review
of the linear logit model focuses on model formulation, estimation, evaluation, and inference …
of the linear logit model focuses on model formulation, estimation, evaluation, and inference …
The Use of Linear Logit Models in Marketing Research.
NK Malhotra - Journal of Marketing Research (JMR), 1984 - search.ebscohost.com
The author discusses the use of the linear logit model in marketing research. A brief review
of the linear logit model focuses on model formulation, estimation, evaluation, and inference …
of the linear logit model focuses on model formulation, estimation, evaluation, and inference …
The use of linear logit models in marketing research.
NK Malhotra - Journal of Marketing Research, 1984 - psycnet.apa.org
A brief review of the linear logit model focuses on model formulation, estimation, evaluation,
and inference procedures. Also presented are some recent developments in testing for …
and inference procedures. Also presented are some recent developments in testing for …
The Use of Linear Logit Models in Marketing Research
NK Malhotra - Journal of Marketing Research, 1984 - JSTOR
The author discusses the use of the linear logit model in marketing research. A brief review
of the linear logit model focuses on model formulation, estimation, evaluation, and inference …
of the linear logit model focuses on model formulation, estimation, evaluation, and inference …
The use of linear logit models in marketing research
NK Malhotra - JMR, Journal of Marketing Research (pre-1986), 1984 - search.proquest.com
The author discusses the use of the linear logit model in marketing research. A brief review
of the linear logit model focuses on model formulation, estimation, evaluation, and inference …
of the linear logit model focuses on model formulation, estimation, evaluation, and inference …
The Use of Linear Logit Models in Marketing Research
NK Malhotra - Journal of Marketing Research, 1984 - search.proquest.com
Logit models have been used widely in several dis-ciplines including biology, psychology,
economics, transportation, and statistics. Since the excellent expo-sition of Green, Carmone …
economics, transportation, and statistics. Since the excellent expo-sition of Green, Carmone …
The Use of Linear Logit Models in Marketing Research.
NK Malhotra - Journal of Marketing Research (JMR), 1984 - search.ebscohost.com
The author discusses the use of the linear logit model in marketing research. A brief review
of the linear logit model focuses on model formulation, estimation, evaluation, and inference …
of the linear logit model focuses on model formulation, estimation, evaluation, and inference …