Creating the right customer experience online: The influence of culture

S Shobeiri, E Mazaheri, M Laroche - Journal of Marketing …, 2018 - Taylor & Francis
The effective role of experiential marketing in the differentiation of brands has been
documented in both traditional and online services. The digital context of e-retailing makes it …
被引用次数：107 相关文章

Creating the right customer experience online: The influence of culture

S Shobeiri, E Mazaheri… - Journal of Marketing …, 2018 - ingentaconnect.com
The effective role of experiential marketing in the differentiation of brands has been
documented in both traditional and online services. The digital context of e-retailing makes it …