Exploring the brand experience of Korean brands on customer interactions in Ho Chi Minh City, Vietnam: non-linear structural equation modelling approach

PCT Tien, NT Luan, DQ Tri - Kỷ yếu hội thảo khoa học quốc tế Việt-Hàn …, 2023 - econstor.eu
The success of businesses in the foreign countries depends on their ability to give
customers a positive shopping or using experience especially in Vietnam. While a multi …

Exploring the brand experience of Korean brands on customer interactions in Ho Chi Minh City, Vietnam: non-linear structural equation modelling approach

PCT Tien, NT Luan, DQ Tri - EconStor Conference Papers, 2023 - ideas.repec.org
The success of businesses in the foreign countries depends on their ability to give
customers a positive shopping or using experience especially in Vietnam. While a multi …

Exploring the brand experience of Korean brands on customer interactions in Ho Chi Minh City, Vietnam: non-linear structural equation modelling approach

PCT Tien, NT Luan, DQ Tri - 2023 - econpapers.repec.org
The success of businesses in the foreign countries depends on their ability to give
customers a positive shopping or using experience especially in Vietnam. While a multi …