The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption
This paper examines how odd-ending pricing influences consumption of hedonic and
utilitarian products. Four studies test the hypothesis that the discount image associated with …
utilitarian products. Four studies test the hypothesis that the discount image associated with …
The Odd-Ending Price Justification Effect: The Influence Of Price Endings On Hedonic And Utilitarian Consumption
J Choi, YJ Li, P Rangan… - Journal of the …, 2014 - engagedscholarship.csuohio.edu
This paper examines how odd-ending pricing influences consumption of hedonic and
utilitarian products. Four studies test the hypothesis that the discount image associated with …
utilitarian products. Four studies test the hypothesis that the discount image associated with …
The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption
J Choi, YJ Li, P Rangan, P Chatterjee… - Journal of the Academy of …, 2014 - infona.pl
This paper examines how odd-ending pricing influences consumption of hedonic and
utilitarian products. Four studies test the hypothesis that the discount image associated with …
utilitarian products. Four studies test the hypothesis that the discount image associated with …
The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption
J Choi, YJ Li, P Rangan, P Chatterjee… - Journal of the Academy …, 2014 - go.gale.com
This paper examines how odd-ending pricing influences consumption of hedonic and
utilitarian products. Four studies test the hypothesis that the discount image associated with …
utilitarian products. Four studies test the hypothesis that the discount image associated with …
The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption
J Choi, YJ Li, P Rangan, P Chatterjee… - Journal of the …, 2014 - search.proquest.com
This paper examines how odd-ending pricing influences consumption of hedonic and
utilitarian products. Four studies test the hypothesis that the discount image associated with …
utilitarian products. Four studies test the hypothesis that the discount image associated with …
The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption.
J Choi, Y Li, P Rangan… - Journal of the …, 2014 - search.ebscohost.com
This paper examines how odd-ending pricing influences consumption of hedonic and
utilitarian products. Four studies test the hypothesis that the discount image associated with …
utilitarian products. Four studies test the hypothesis that the discount image associated with …
[引用][C] The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption
J Choi, YJ Li, P Rangan, P Chatterjee… - Journal of the Academy …, 2014 - cir.nii.ac.jp
The odd-ending price justification effect: the influence of price-endings on hedonic and
utilitarian consumption | CiNii Research CiNii 国立情報学研究所 学術情報ナビゲータ[サイニィ] …
utilitarian consumption | CiNii Research CiNii 国立情報学研究所 学術情報ナビゲータ[サイニィ] …
[PDF][PDF] The Odd-Ending Price Justification Effect: The Influence Of Price Endings On Hedonic And Utilitarian Consumption
J Choi, YJ Li, P Rangan, P Chatterjee - core.ac.uk
This paper examines how odd-ending pricing influences consumption of hedonic and
utilitarian products. Four studies test the hypothesis that the discount image associated with …
utilitarian products. Four studies test the hypothesis that the discount image associated with …
[PDF][PDF] The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption
J Choi, YJ Li, P Rangan, P Chatterjee… - Marketing … - engagedscholarship.csuohio.edu
This paper examines how odd-ending pricing influences consumption of hedonic and
utilitarian products. Four studies test the hypothesis that the discount image associated with …
utilitarian products. Four studies test the hypothesis that the discount image associated with …