Effect of advertisement on children's purchase intention: the mediating role of advertisement recall
S Banik, SR Dhar - The Journal of Management Theory and …, 2021 - journal.unisza.edu.my
Although advertisement is considered as an attention-grabbing tool, however, existing
literature largely ignored whether such advertisement has any effect on children to recall the …
literature largely ignored whether such advertisement has any effect on children to recall the …
[PDF][PDF] Effect of Advertisement on Children's Purchase Intention: The Mediating Role of Advertisement Recall
S Banik, R Dhar - pdfs.semanticscholar.org
Although advertisement is considered as an attention grabbing tool, however, existing
literature largely ignored whether such advertisement has any effect on childrens to recall …
literature largely ignored whether such advertisement has any effect on childrens to recall …
[PDF][PDF] Effect of Advertisement on Children's Purchase Intention: The Mediating Role of Advertisement Recall
S Banik, R Dhar - academia.edu
Although advertisement is considered as an attention grabbing tool, however, existing
literature largely ignored whether such advertisement has any effect on childrens to recall …
literature largely ignored whether such advertisement has any effect on childrens to recall …
[PDF][PDF] Effect of Advertisement on Children's Purchase Intention: The Mediating Role of Advertisement Recall
S Banik, R Dhar - scholar.archive.org
Although advertisement is considered as an attention grabbing tool, however, existing
literature largely ignored whether such advertisement has any effect on childrens to recall …
literature largely ignored whether such advertisement has any effect on childrens to recall …