The influence of rituals on luxury product consumption: Implications for brands
K Cowan, N Spielmann - Journal of Brand Management, 2017 - Springer
Luxury brands embed meaning in advertising and often encourage brand ritualistic behavior—
opening the blue box is a ritualistic part of consuming Tiffany's lore. However, marketers …
opening the blue box is a ritualistic part of consuming Tiffany's lore. However, marketers …
The influence of rituals on luxury product consumption: implications for brands
K Cowan, N Spielmann - Journal of Brand Management, 2017 - ideas.repec.org
Luxury brands embed meaning in advertising and often encourage brand ritualistic behavior—
opening the blue box is a ritualistic part of consuming Tiffany's lore. However, marketers …
opening the blue box is a ritualistic part of consuming Tiffany's lore. However, marketers …
The influence of rituals on luxury product consumption: implications for brands
K Cowan, N Spielmann - Journal of Brand Management, 2017 - econpapers.repec.org
Luxury brands embed meaning in advertising and often encourage brand ritualistic behavior—
opening the blue box is a ritualistic part of consuming Tiffany's lore. However, marketers …
opening the blue box is a ritualistic part of consuming Tiffany's lore. However, marketers …
The influence of rituals on luxury product consumption: Implications for brands
K Cowan, N Spielmann - Journal of Brand Management, 2017 - research.ed.ac.uk
Luxury brands embed meaning in advertising and often encourage brand ritualistic behavior—
opening the blue box is a ritualistic part of consuming Tiffany's lore. However, marketers …
opening the blue box is a ritualistic part of consuming Tiffany's lore. However, marketers …
[PDF][PDF] The influence of rituals on luxury product consumption: implications for brands
K Cowan, N Spielmann - papers.ssrn.com
Luxury brands embed meaning in advertising and often encourage brand ritualistic behavior—
opening the blue box is a ritualistic part of consuming Tiffany's lore. However, marketers …
opening the blue box is a ritualistic part of consuming Tiffany's lore. However, marketers …