Impact of Post-Purchase Brand Touchpoints on Customer Brand Engagement and Repurchase Intention: The Mediating Role of Relationship Quality and Self-Brand …

S Suthongwan - 2021 - repository.rmutt.ac.th
The purpose of this research was to investigate the impacts of traditional and digital post-
purchase brand touchpoints on customer brand engagement and repurchase intention …
被引用次数：1 相关文章

Impact of Post-Purchase Brand Touchpoints on Customer Brand Engagement and Repurchase Intention: The Mediating Role of Relationship Quality and Self-Brand …

S Suthongwan - 2021 - repository.rmutt.ac.th
The purpose of this research was to investigate the impacts of traditional and digital post-
purchase brand touchpoints on customer brand engagement and repurchase intention …