Online impulse buying and cognitive appraisal theory: two countries comparison

IK Milaković, A Ahmad - International journal of retail & distribution …, 2023 - emerald.com
Purpose With the rapid growth of the Internet and the wide acceptance of e-commerce,
online impulse buying is rising; however, the consumer motivation to buy impulsively within …

Online impulse buying and cognitive appraisal theory: two countries comparison

I Kursan Milaković, A Ahmad - International Journal of Retail & …, 2023 - emerald.com
Purpose With the rapid growth of the Internet and the wide acceptance of e-commerce,
online impulse buying is rising; however, the consumer motivation to buy impulsively within …

Online impulse buying and cognitive appraisal theory: two countries comparison

I Kursan Milaković, A Ahmad - International journal of retail & distribution …, 2023 - croris.hr
Purpose With the rapid growth of the Internet and the wide acceptance of e-commerce,
online impulse buying is rising; however, the consumer motivation to buy impulsively within …

Online impulse buying and cognitive appraisal theory: two countries comparison

I Kursan Milaković, A Ahmad - International Journal of Retail & …, 2023 - ingentaconnect.com
PurposeWith the rapid growth of the Internet and the wide acceptance of e-commerce,
online impulse buying is rising; however, the consumer motivation to buy impulsively within …

Online impulse buying and cognitive appraisal theory: two countries comparison

I Kursan Milaković, A Ahmad - International journal of retail & distribution …, 2023 - croris.hr
Purpose With the rapid growth of the Internet and the wide acceptance of e-commerce,
online impulse buying is rising; however, the consumer motivation to buy impulsively within …