Advertising, rhetoric, and literature: A medieval response to contemporary theory

A Cowell - Poetics Today, 2001 - read.dukeupress.edu
This article examines the earliest examples of advertising and consumer commodities in
medieval texts in relation to twentieth-century critical theories of the social role of advertising …

Advertising, Rhetoric, and Literature: A Medieval Response to Contemporary Theory

A Cowell - Poetics Today, 2001 - muse.jhu.edu
This article examines the earliest examples of advertising and consumer commodities in
medieval texts in relation to twentieth-century critical theories of the social role of advertising …