The price of friendship: When, why, and how relational norms guide social exchange behavior

GV Johar - Journal of Consumer Psychology, 2005 - Elsevier
This article critically examines McGraw and Tetlock's (2005) notion of relational framing and
offers directions for future development of the conceptual model. I begin by discussing the …

The Price of Friendship: When, Why, and How Relational Norms Guide Social Exchange Behavior

GV Johar - Journal of Consumer Psychology, 2005 - infona.pl
This article critically examines McGraw and Tetlock's (2005) notion of relational framing and
offers directions for future development of the conceptual model. I begin by discussing the …

[PDF][PDF] The Price of Friendship: When, Why, and How Relational Norms Guide Social Exchange Behavior

GV Johar - JOURNAL OF CONSUMER PSYCHOLOGY, 2005 - business.columbia.edu
This article critically examines McGraw and Tetlock's (2005) notion of relational framing and
offers directions for future development of the conceptual model. I begin by discussing the …

The Price of Friendship: When, Why, and How Relational Norms Guide Social Exchange Behavior

GV Johar - Journal of Consumer Psychology, 2005 - Wiley Online Library
This article critically examines McGraw and Tetlock's (2005) notion of relational framing and
offers directions for future development of the conceptual model. I begin by discussing the …