Effects of consumers' construal levels on post-impulse purchase emotions

T Togawa, H Ishii, N Onzo, R Roy - Marketing Intelligence & Planning, 2020 - emerald.com
Purpose The purpose of this paper is to examine how abstract vs concrete mindsets impact
consumers' post-purchase affective states. Drawing on construal level theory, the study …
被引用次数：33 相关文章

Effects of consumers' construal levels on post-impulse purchase emotions.

T Togawa, H Ishii, N Onzo, R Roy - Marketing Intelligence & …, 2020 - psycnet.apa.org
Purpose: The purpose of this paper is to examine how abstract vs concrete mindsets impact
consumers' post-purchase affective states. Drawing on construal level theory, the study …

Effects of consumers' construal levels on post-impulse purchase emotions

T Togawa, H Ishii, N Onzo… - Marketing Intelligence and …, 2020 - research.bond.edu.au
Bond University Research Repository Effects of consumers’ construal levels on post-impulse
purchase emotions Togawa, Taku; Ish Page 1 Bond University Research Repository Effects of …

[引用][C] Effects of consumers' construal levels on post-impulse purchase emotions

T Togawa, H Ishii, N Onzo, R Roy - Marketing Intelligence & …, 2019 - ingentaconnect.com
Purpose The purpose of this paper is to examine how abstract vs concrete mindsets impact
consumers' post-purchase affective states. Drawing on construal level theory, the study …

Effects of consumers' construal levels on post-impulse purchase emotions

T Togawa, H Ishii, N Onzo, R Roy - Marketing Intelligence & Planning, 2019 - cir.nii.ac.jp
抄録< jats: sec>< jats: title content-type=" abstract-subheading"> Purpose</jats: title>< jats:
p> The purpose of this paper is to examine how abstract vs concrete mindsets impact …

Effects of consumers' construal levels on post-impulse purchase emotions

T Togawa, H Ishii, N Onzo… - Marketing Intelligence …, 2020 - waseda.elsevierpure.com
Purpose: The purpose of this paper is to examine how abstract vs concrete mindsets impact
consumers' post-purchase affective states. Drawing on construal level theory, the study …

Effects of consumers' construal levels on post-impulse purchase emotions

T Togawa, H Ishii, N Onzo… - Marketing Intelligence …, 2020 - waseda.elsevierpure.com
Purpose: The purpose of this paper is to examine how abstract vs concrete mindsets impact
consumers' post-purchase affective states. Drawing on construal level theory, the study …