The influence of retailers' family firm image on new product acceptance: An empirical investigation in the German FMCG market

S Beck, P Kenning - International Journal of Retail & Distribution …, 2015 - emerald.com
Purpose–The long-term survival of companies depends strongly on successful new product
introductions. However, insufficient customer new product acceptance (NPA) often leads to …
被引用次数：124 相关文章
[PDF] researchgate.net

[PDF][PDF] The influence of retailers' family firm image on new product acceptance

S Beck, P Kenning - researchgate.net
Purpose–The long-term survival of companies depends strongly on successful new product
introductions. However, insufficient customer new product acceptance (NPA) often leads to …

The Influence of Retailers' Family Firm Image on New Product Acceptance: An Empirical Investigation in the German FMCG Market

S Beck, P Kenning - International Journal of Retail & Distribution …, 2015 - research.cbs.dk
Purpose:–The long-term survival of companies depends strongly on successful new product
introductions. However, insufficient customer new product acceptance (NPA) often leads to …

The influence of retailers' family firm image on new product acceptance: An empirical investigation in the German FMCG market

S Beck, P Kenning - International Journal of Retail & Distribution …, 2015 - emerald.com
Purpose The long-term survival of companies depends strongly on successful new product
introductions. However, insufficient customer new product acceptance (NPA) often leads to …

The influence of retailers' family firm image on new product acceptance: an empirical investigation in the German FMCG market

S Beck, P Kenning - International Journal of Retail & …, 2015 - wrap.warwick.ac.uk
Purpose The long-term survival of companies depends strongly on successful new product
introductions. However, insufficient customer new product acceptance (NPA) often leads to …

[引用][C] The influence of retailers' family firm image on new product acceptance

S Beck, P Kenning - International Journal of …, 2015 - Emerald Group Publishing, Limited