Familiarity, application, and performance of sales forecasting techniques

JT Mentzer, JE Cox Jr - Journal of forecasting, 1984 - Wiley Online Library
This article presents the results of a survey to determine the degree of familiarity and usage,
accuracy obtained, and evaluation of different forecasting techniques. It was found that …

Familiarity, Application, and Performance of Sales Forecasting Techniques

JT Mentzer, JE Cox Jr - Journal of Forecasting (pre-1986), 1984 - search.proquest.com
This article presents the results of a survey to determine the degree of familiarity and usage,
accuracy obtained, and evaluation of different forecasting techniques. It was found that …

[引用][C] Familiarity, Application, and Performance of Sales Forecasting Techniques.

JT Mentzer, JE Cox Jr - Journal of Forecasting, 1984 - search.ebscohost.com
Familiarity, Application, and Performance of Sales Forecasting Techniques Page 1 Journal of
Forecasting. Vol. 3. 27-36 (1984) Familiarity, Application, and Performance of Sales …