The asymmetric moderating role of market orientation on the ambidexterity–firm performance relationship for prospectors and defenders

B Menguc, S Auh - Industrial Marketing Management, 2008 - Elsevier
Drawing on the resource-based view of the firm and, in particular, the capabilities
perspective of firm performance, the authors examine the relationship between …
被引用次数：318 相关文章

The asymmetric moderating role of market orientation on the ambidexterity-firm performance relationship for prospectors and defenders

B Menguc, S Auh - Industrial Marketing Management, 2008 - asu.elsevierpure.com
Drawing on the resource-based view of the firm and, in particular, the capabilities
perspective of firm performance, the authors examine the relationship between …

The asymmetric moderating role of market orientation on the ambidexterity–firm performance relationship for prospectors and defenders

B Menguc, S Auh - Industrial Marketing Management, 2008 - infona.pl
Drawing on the resource-based view of the firm and, in particular, the capabilities
perspective of firm performance, the authors examine the relationship between …

[引用][C] The asymmetric moderating role of market orientation on the ambidexterity–firm performance relationship for prospectors and defenders

B Menguc, S Auh - Industrial Marketing Management, 2008 - cir.nii.ac.jp
The asymmetric moderating role of market orientation on the ambidexterity–firm performance
relationship for prospectors and defenders | CiNii Research CiNii 国立情報学研究所 学術情報 …

The asymmetric moderating role of market orientation on the ambidexterity-firm performance relationship for prospectors and defenders

B Menguc, S Auh - INDUSTRIAL MARKETING MANAGEMENT, 2008 - kclpure.kcl.ac.uk
Drawing on the resource-based view of the firm and, in particular, the capabilities
perspective of firm performance, the authors examine the relationship between …