Purpose–The underlying thesis of this paper is that consumers will infer that the costs of
production of a product that is offered free are low, and this will reduce the price they are …

Two experiments examine how consumers respond to products that have been offered as
“free gifts with purchase” of another product. The underlying thesis is that consumers will …

Two experiments examine how consumers respond to products that have been offered as
“free gifts with purchase” of another product. The underlying thesis is that consumers will …

Purpose-The underlying thesis of this paper is that consumers will infer that the costs of
production of a product that is offered free are low, and this will reduce the price they are …

Two experiments examine how consumers respond to products that have been offered as
“free gifts with purchase” of another product. The underlying thesis is that consumers will …

Two experiments examine how consumers respond to products that have been offered as
“free gifts with purchase” of another product. The underlying thesis is that consumers will …

Two experiments examine how consumers respond to products that have been offered as
“free gifts with purchase” of another product. The underlying thesis is that consumers will …