Compensation in NeWOM: The Influence of Compensation on Purchase Intention when Responding to Negative Electronic Word of Mouth

R Zinko, P Turcott, Z Furner, Y Liu… - Journal of Consumer …, 2023 - jcsdcb.com
Brandholders have little control over negative reviews, however most review platforms allow
brandholders to respond to reviews. The characteristics of review responses that influence …
被引用次数：1 相关文章

Compensation in NeWOM: The Influence of Compensation on Purchase Intention when Responding to Negative Electronic Word of Mouth

R Zinko, P Turcott, Z Furner, Y Liu… - Journal of Consumer …, 2023 - jcsdcb.com
Brandholders have little control over negative reviews, however most review platforms allow
brandholders to respond to reviews. The characteristics of review responses that influence …

COMPENSATION IN NeWOM: THE INFLUENCE OF COMPENSATION ON PURCHASE INTENTION WHEN RESPONDING TO NEGATIVE ELECTRONIC WORD OF …

R Zinko, P Turcotte, Z Turner, Y Liu… - Journal of Consumer …, 2023 - search.proquest.com
Brand holders have little control over negative reviews, however most review platforms allow
them to respond to reviews. The characteristics of review responses that influence brand …

COMPENSATION IN NeWOM: THE INFLUENCE OF COMPENSATION ON PURCHASE INTENTION WHEN RESPONDING TO NEGATIVE ELECTRONIC WORD OF …

R Zinko, P Turcotte, Z Furner, Y Liu… - Journal of Consumer …, 2023 - search.ebscohost.com
Brand holders have little control over negative reviews, however most review platforms allow
them to respond to reviews. The characteristics of review responses that influence brand …
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[PDF][PDF] COMPENSATION IN NeWOM: THE INFLUENCE OF COMPENSATION ON PURCHASE INTENTION WHEN RESPONDING TO NEGATIVE ELECTRONIC …

R Zinko, P Turcotte, Z Furner, Y Liu… - Journal of Consumer …, 2023 - myweb.ecu.edu
Brand holders have little control over negative reviews, however most review platforms allow
them to respond to reviews. The characteristics of review responses that influence brand …