The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

ML Cheung, G Pires, PJ Rosenberger - Asia Pacific Journal of …, 2020 - emerald.com
The influence of perceived social media marketing elements on consumer–brand engagement
and brand knowledge | Emerald Insight Books and journals Case studies Expert Briefings …
被引用次数：476 相关文章

The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

ML Cheung, G Pires, PJ Rosenberger - Asia Pacific Journal of …, 2020 - emerald.com
The influence of perceived social media marketing elements on consumer–brand engagement
and brand knowledge | Emerald Insight Books and journals Case studies Expert Briefings Open …

[引用][C] The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

ML Cheung, G Pires, PJ Rosenberger - Asia Pacific Journal of …, 2020 - irep.ntu.ac.uk
The influence of perceived social media marketing elements on consumer–brand engagement
and brand knowledge - IRep - Nottingham Trent University Current students | NOW | Staff login …
[PDF] hsu.edu.hk

[PDF][PDF] The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

ML Cheung, G Pires, PJ Rosenberger III - 2019 - researchdb.hsu.edu.hk
Purpose–This paper investigates the impact of social-media marketing elements, namely
entertainment, customisation, interaction, electronic word-of-mouth (EWOM) and trendiness …
[PDF] researchgate.net

[PDF][PDF] The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

ML Cheung, G Pires, PJ Rosenberger III - 2019 - researchgate.net
Purpose–This paper investigates the impact of social-media marketing elements, namely
entertainment, customisation, interaction, electronic word-of-mouth (EWOM) and trendiness …