Allocation of marketing budgets to customer acquisition and retention spending based on decision calculus

H Koosha, A Albadvi - Journal of Modelling in Management, 2015 - emerald.com
Purpose The purpose of this paper is to allocate marketing budgets in complex
environments, where data are scarce and management judgment is available. In this …
被引用次数：16 相关文章

Allocation of marketing budgets to customer acquisition and retention spending based on decision calculus

H Koosha, A Albadvi - Journal of Modelling in Management, 2015 - emerald.com
Purpose–The purpose of this paper is to allocate marketing budgets in complex
environments, where data are scarce and management judgment is available. In this …

[引用][C] Allocation of marketing budgets to customer acquisition and retention spending based on decision calculus

H Koosha, A Albadvi - … of Modelling in …, 2015 - Emerald Group Publishing, Limited