Paths to success: An ambidexterity perspective on how responsive and proactive market orientations affect SMEs' business performance

M Tan, Z Liu - Journal of Strategic Marketing, 2014 - Taylor & Francis
Despite advancements in understanding the distinction between responsive and proactive
market orientations, their effects on business performance are still not explicit. Drawing on …
被引用次数：106 相关文章

[引用][C] Paths to success: an ambidexterity perspective on how responsive and proactive market orientations affect SMEs' business performance

M Tan, Z Liu - Journal of Strategic Marketing, 2014 - cir.nii.ac.jp
Paths to success: an ambidexterity perspective on how responsive and proactive market
orientations affect SMEs' business performance | CiNii Research CiNii 国立情報学研究所 学術 …

Paths to success: an ambidexterity perspective on how responsive and proactive market orientations affect SMEs' business performance

M Tan, Z Liu - Journal of Strategic Marketing, 2014 - ingentaconnect.com
Despite advancements in understanding the distinction between responsive and proactive
market orientations, their effects on business performance are still not explicit. Drawing on …