Strategic imperatives of mobile commerce in developing countries: the influence of consumer innovativeness, ubiquity, perceived value, risk, and cost on usage

A Anwar, N Thongpapanl, AR Ashraf - Journal of Strategic …, 2021 - Taylor & Francis
Despite the remarkable growth and promising future of mobile commerce, research has paid
little attention so far to the factors that determine its perceived value across developing …
被引用次数：112 相关文章

Strategic imperatives of mobile commerce in developing countries: The influence of consumer innovativeness, ubiquity, perceived value, risk, and cost on usage.

A Anwar, NT Thongpapanl… - Journal of Strategic …, 2021 - psycnet.apa.org
Despite the remarkable growth and promising future of mobile commerce, research has paid
little attention so far to the factors that determine its perceived value across developing …