Standing out from the crowd: niche product choice as a form of conspicuous consumption
T Schaefers - European Journal of Marketing, 2014 - emerald.com
Purpose–This paper aims to define the niche market concept and to investigate the extent to
which purchasing niche products represents a form of conspicuous consumption …
which purchasing niche products represents a form of conspicuous consumption …
Standing out From the Crowd: Niche Product Choice as a Form of Conspicuous Consumption
T Schaefers - European Journal of Marketing, 2014 - research.cbs.dk
Design/methodology/approach–Based on survey data that combines self-report scales and
actual purchase decisions, the effects of different dimensions of conspicuous consumption …
actual purchase decisions, the effects of different dimensions of conspicuous consumption …
Standing out from the crowd: niche product choice as a form of conspicuous consumption
T Schaefers - European Journal of Marketing, 2014 - dialnet.unirioja.es
Purpose Consumers increasingly seek products that differ from the mainstream and
companies regard niche markets as a promising opportunity beyond saturated mass …
companies regard niche markets as a promising opportunity beyond saturated mass …
Standing out from the crowd: niche product choice as a form of conspicuous consumption
T Schaefers - European Journal of Marketing, 2014 - agora.edu.es
Purpose Consumers increasingly seek products that differ from the mainstream and
companies regard niche markets as a promising opportunity beyond saturated mass …
companies regard niche markets as a promising opportunity beyond saturated mass …