A conjunctive‐compensatory approach to the self‐explication of multiattributed preferences

Decision Sciences, 1988 - Wiley Online Library
Consumer choice among multiattributed products is modeled as a two‐stage process in
which a conjunctive stage (that eliminates products with one or more “totally unacceptable” …
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A Conjunctive-Compensatory Approach to the Self-Explication Of Multiattributed Preferences

V Srinivasan - Decision Sciences, 1988 - search.proquest.com
Consumer choice among multiattributed products is modeled as a two-stage process in
which a conjunctive stage (that eliminates products with one or more “totally unacceptable" …

A CONJUNCTIVE-COMPENSATORY APPROACH TO THE SELF-EXPLICATION OF MULTIATTRIBUTED PREFERENCES.

V Srinivasan - Decision Sciences, 1988 - search.ebscohost.com
Consumer choice among multiattributed products is modeled as a two-stage process in
which a conjunctive stage (that eliminates products with one or more" totally unacceptable" …