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[HTML][HTML] The impact of artificial intelligence adoption for business-to-business marketing on shareholder reaction: A social actor perspective

Y Zhan, Y Xiong, R Han, HKS Lam, C Blome - International journal of …, 2024 - Elsevier
While AI applications are becoming ever more important in B2B marketing operations, there
is a lack of research to examine whether and how shareholders react to firms' AI-enabled …
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The impact of artificial intelligence adoption for business-to-business marketing on shareholder reaction: A social actor perspective

Y Zhan, Y Xiong, R Han, HKS Lam… - International journal of …, 2024 - pure.york.ac.uk
While AI applications are becoming ever more important in B2B marketing operations, there
is a lack of research to examine whether and how shareholders react to firms' AI-enabled …
[PDF] birmingham.ac.uk

[PDF][PDF] The impact of artificial intelligence adoption for business-to-business marketing on shareholder reaction: A social actor perspective

Y Zhan, Y Xiong, R Han… - International Journal …, 2024 - research.birmingham.ac.uk
While AI applications are becoming ever more important in B2B marketing operations, there
is a lack of research to examine whether and how shareholders react to firms' AI-enabled …

The impact of artificial intelligence adoption for business-to-business marketing on shareholder reaction: A social actor perspective

Y Zhan, Y Xiong, R Han, HKS Lam… - International journal of …, 2024 - eprints.whiterose.ac.uk
While AI applications are becoming ever more important in B2B marketing operations, there
is a lack of research to examine whether and how shareholders react to firms' AI-enabled …
[PDF] bham.ac.uk

[PDF][PDF] The impact of artificial intelligence adoption for business-to-business marketing on shareholder reaction: A social actor perspective

Y Zhan, Y Xiong, R Han, HKS Lam… - International Journal of …, 2024 - pure-oai.bham.ac.uk
While AI applications are becoming ever more important in B2B marketing operations, there
is a lack of research to examine whether and how shareholders react to firms' AI-enabled …

The impact of artificial intelligence adoption for business-to-business marketing on shareholder reaction: A social actor perspective

Y Zhan, Y Xiong, R Han… - International Journal …, 2024 - research.birmingham.ac.uk
While AI applications are becoming ever more important in B2B marketing operations, there
is a lack of research to examine whether and how shareholders react to firms' AI-enabled …