Are they celebrity followers? Examining the third-person perception of celebrity-endorsed advertising
This study explored how consumers' presumed influences mediated the impacts of source
credibility and advertising skepticism on purchase intention in the context of celebrity …
credibility and advertising skepticism on purchase intention in the context of celebrity …
Are They Celebrity Followers? Examining the Third-Person Perception of Celebrity-Endorsed Advertising.
PL Pan, J Meng - Journal of Promotion Management, 2018 - search.ebscohost.com
This study explored how consumers' presumed influences mediated the impacts of source
credibility and advertising skepticism on purchase intention in the context of celebrity …
credibility and advertising skepticism on purchase intention in the context of celebrity …
[PDF][PDF] Are They Celebrity Followers? Examining the Third-Person Perception of Celebrity-Endorsed Advertising
PL Pan, J Meng - JOURNAL OF PROMOTION MANAGEMENT, 2018 - researchgate.net
This study explored how consumersL presumed influences mediated the impacts of source
credibility and advertising skepticism on purchase intention in the context of …
credibility and advertising skepticism on purchase intention in the context of …
[PDF][PDF] Are They Celebrity Followers? Examining the Third-Person Perception of Celebrity-Endorsed Advertising
PL Pan, J Meng - JOURNAL OF PROMOTION MANAGEMENT, 2018 - researchgate.net
This study explored how consumersL presumed influences mediated the impacts of source
credibility and advertising skepticism on purchase intention in the context of …
credibility and advertising skepticism on purchase intention in the context of …