Partitioning or bundling? Perceived fairness of the surcharge makes a difference

S Sheng, Y Bao, Y Pan - Psychology & Marketing, 2007 - Wiley Online Library
Partitioned pricing charges a base price and a surcharge instead of an equivalent all‐
inclusive price. In contrast, a bundling strategy offers a bundled price instead of separate …
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Partitioning or bundling? Perceived fairness of the surcharge makes a difference.

S Sheng, Y Bao, Y Pan - Psychology & Marketing, 2007 - psycnet.apa.org
Partitioned pricing charges a base price and a surcharge instead of an equivalent all-
inclusive price. In contrast, a bundling strategy offers a bundled price instead of separate …

[引用][C] Partitioning or bundling? Perceived fairness of the surcharge makes a difference

S Sheng, Y Bao, Y Pan - Psychology and Marketing, 2007 - cir.nii.ac.jp
Partitioning or bundling? Perceived fairness of the surcharge makes a difference | CiNii
Research CiNii 国立情報学研究所 学術情報ナビゲータ[サイニィ] 詳細へ移動 検索フォームへ移動 …

Partitioning or Bundling? Perceived Fairness of the Surcharge Makes a Difference

S Sheng, Y Bao, Y Pan - Psychology & Marketing, 2007 - ecommons.udayton.edu
Partitioned pricing charges a base price and a surcharge instead of an equivalent all-
inclusive price. In contrast, a bundling strategy offers a bundled price instead of separate …

Partitioning or bundling? Perceived fairness of the surcharge makes a difference.

S Sheng, Y Bao, Y Pan - Psychology & Marketing, 2007 - search.ebscohost.com
Partitioned pricing charges a base price and a surcharge instead of an equivalent all-
inclusive price. In contrast, a bundling strategy offers a bundled price instead of separate …