Consumer-managed profiling: a contemporary interpretation of privacy in buyer-seller interactions
The rise in customer-to-customer interaction on the Internet is causing a shift of the locus of
control inmarketing communication away frommarketers to consumers, who can be more …
control inmarketing communication away frommarketers to consumers, who can be more …
Consumer-managed profiling: a contemporary interpretation of privacy in buyer-seller interactions Alexander E. Reppel, Royal Holloway, University of London, UK …
AE Reppel - New Developments in Online Marketing, 2013 - books.google.com
The rapid commercial evolution of the World Wide Web has resulted in an environment
where consumers engage directly with businesses in a variety of ways and levels of …
where consumers engage directly with businesses in a variety of ways and levels of …