The role of hedonic and utilitarian motives on the effectiveness of partitioned pricing

J Choi, SR Madhavaram, HY Park - Journal of Retailing, 2020 - Elsevier
The present research investigates how purchase motives (hedonic vs. utilitarian) influence
the effectiveness of partitioned versus combined pricing. Across four studies, we find that …
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The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

J Choi, SR Madhavaram, HY Park - Journal of Retailing, 2020 - search.proquest.com
The present research investigates how purchase motives (hedonic vs. utilitarian) influence
the effectiveness of partitioned versus combined pricing. Across four studies, we find that …

The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

J Choi, SR Madhavaram, HY Park - Journal of Retailing, 2020 - ideas.repec.org
The present research investigates how purchase motives (hedonic vs. utilitarian) influence
the effectiveness of partitioned versus combined pricing. Across four studies, we find that …

The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

J Choi, HY Park, SR Madhavaram - Journal of Retailing, 2020 - repository.ceibs.edu
摘要The present research investigates how purchase motives (hedonic vs. utilitarian)
influence the effectiveness of partitioned versus combined pricing. Across four studies, we …

The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

J Choi, SR Madhavaram, HY Park - Journal of Retailing, 2020 - econpapers.repec.org
The present research investigates how purchase motives (hedonic vs. utilitarian) influence
the effectiveness of partitioned versus combined pricing. Across four studies, we find that …

The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

J Choi, S Madhavaram, HY Park - … and Hyun Young Park." The Role …, 2019 - papers.ssrn.com
The present research investigates how purchase motives (hedonic vs utilitarian) influence
the effectiveness of partitioned versus combined pricing. Across four studies, we find that …

The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

J Choi, HY Park, SR Madhavaram - Journal of Retailing, 2020 - repository.ceibs.edu
The present research investigates how purchase motives (hedonic vs. utilitarian) influence
the effectiveness of partitioned versus combined pricing. Across four studies, we find that …