Online community: enhancing the relationship marketing concept through customer bonding
Purpose–To revisit relationship marketing in the context of the digital economy.
Design/methodology/approach–The paper develops a conceptual framework (the customer …
Design/methodology/approach–The paper develops a conceptual framework (the customer …
[引用][C] Online community: enhancing the relationship marketing concept through customer bonding
I Szmigin, L Canning, H Reppel - … Journal of Service …, 2005 - research.birmingham.ac.uk
Online community: enhancing the relationship marketing concept through customer
bonding — University of Birmingham Skip to main navigation Skip to search Skip to main …
bonding — University of Birmingham Skip to main navigation Skip to search Skip to main …
Online community: enhancing the relationship marketing concept through customer bonding
I Szmigin, L Canning, AE Reppel - International Journal of …, 2005 - ingentaconnect.com
Purpose‐To revisit relationship marketing in the context of the digital economy.
Design/methodology/approach‐The paper develops a conceptual framework (the customer …
Design/methodology/approach‐The paper develops a conceptual framework (the customer …