Reflections on Sustainable Enterprise A Macromarketing Approach for Macromarketing Education

AE Reppel - Journal of Macromarketing, 2012 - journals.sagepub.com
The purpose of this commentary is to stimulate debate on the topic of macromarketing
education. Mark Peterson's textbook Sustainable Enterprise: A Macromarketing Approach …
被引用次数：21 相关文章

Reflections on Sustainable Enterprise: A Macromarketing Approach for Macromarketing Education.

AE Reppel - Journal of Macromarketing, 2012 - search.ebscohost.com
The purpose of this commentary is to stimulate debate on the topic of macromarketing
education. Mark Peterson's textbook Sustainable Enterprise: A Macromarketing Approach …