Contour of masculinity: Reading bros in popular culture and fashion branding

ME Lascity - The Routledge Companion to Advertising and …, 2023 - taylorfrancis.com
The 2010s gave rise to what journalist Sam Grobart called the “brotailer,” direct-to-
consumer, niche fashion brands geared toward upwardly mobile, educated (and largely …

Reading Bros in Popular Culture and Fashion Branding

ME Lascity - The Routledge Companion to Advertising and …, 2023 - books.google.com
Meet Tony Softnuts. Tony has a nut allergy, a shy bladder, and likes sugar-free gum. With
mannerisms that might be considered effeminate, Tony has met his share of bullies—some …