Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?

K Aoki, E Obeng, AL Borders… - Journal of Global Scholars …, 2019 - Taylor & Francis
In the digital era, there are several consumer touchpoints and some of them, such as word of
mouth, occur even if they are not intended by the firms. Conversation among customers has …
被引用次数：47 相关文章

Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?

K Aoki, E Obeng, AL Borders… - Journal of Global …, 2019 - econpapers.repec.org
In the digital era, there are several consumer touchpoints and some of them, such as word of
mouth, occur even if they are not intended by the firms. Conversation among customers has …

Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?

K Aoki, E Obeng, AL Borders, DH Lester - Journal of Global Scholars of …, 2019 - dbpia.co.kr
In the digital era, there are several consumer touchpoints and some of them, such as word of
mouth, occur even if they are not intended by the firms. Conversation among customers has …

Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?

K Aoki, E Obeng, AL Borders… - Journal of Global …, 2019 - digitalcommons.kennesaw.edu
In the digital era, there are several consumer touchpoints and some of them, such as word of
mouth, occur even if they are not intended by the firms. Conversation among customers has …
[PDF] researchgate.net

[PDF][PDF] Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?

K Aoki, E Obeng, AL Borders, DH Lester - 2019 - researchgate.net
In the digital era, there are several consumer touchpoints and some of them, such as word of
mouth, occur even if they are not intended by the firms. Conversation among customers has …

Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?

K Aoki, E Obeng, AL Borders… - Journal of Global Scholars …, 2019 - ideas.repec.org
In the digital era, there are several consumer touchpoints and some of them, such as word of
mouth, occur even if they are not intended by the firms. Conversation among customers has …

[引用][C] Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?

K Aoki, E Obeng, AL Borders, DH Lester - Journal of Global Scholars of …, 2019 - cir.nii.ac.jp
Can brand experience increase customer contribution: How to create effective sustainable
touchpoints with customers? | CiNii Research CiNii 国立情報学研究所 学術情報ナビゲータ[サイニィ …