[PDF][PDF] Critical appraisal of prevailing marketing mix: Applies particularly to the digital marketing metaphor

S Kant - 2020 - pdfs.semanticscholar.org
The generalized objective of this research paper is to critical evaluation of marketing mix in
context of 21st contrary applies particularly to the marketing perspective. This research …

[PDF][PDF] Critical Appraisal of Prevailing Marketing Mix: Applies Particularly to the Digital Marketing Metaphor

S Kant - 2020 - researchgate.net
The generalized objective of this research paper is to critical evaluation of marketing mix in
context of 21st contrary applies particularly to the marketing perspective. This research …