To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price

F Völckner, A Rühle, M Spann - Marketing Letters, 2012 - Springer
Firms often partition a product's price into two mandatory parts (eg, the base price of a mail-
order DVD and the surcharge for shipping and handling) instead of charging one all …
被引用次数：70 相关文章

To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price

F Völckner, A Rühle, M Spann - Marketing Letters, 2012 - infona.pl
Firms often partition a product's price into two mandatory parts (eg, the base price of a mail-
order DVD and the surcharge for shipping and handling) instead of charging one all …

To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price

F Völckner, A Rühle, M Spann - Marketing Letters, 2012 - econpapers.repec.org
Firms often partition a product's price into two mandatory parts (eg, the base price of a mail-
order DVD and the surcharge for shipping and handling) instead of charging one all …

To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price

F Völckner, A Rühle, M Spann - Marketing Letters, 2012 - search.proquest.com
Firms often partition a product's price into two mandatory parts (eg, the base price of a mail-
order DVD and the surcharge for shipping and handling) instead of charging one all …

To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price.

F Völckner, A Rühle, M Spann - Marketing Letters, 2012 - search.ebscohost.com
Firms often partition a product's price into two mandatory parts (eg, the base price of a mail-
order DVD and the surcharge for shipping and handling) instead of charging one all …

To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price

F Völckner, A Rühle, M Spann - Marketing Letters, 2012 - JSTOR
Firms often partition a product's price into two mandatory parts (eg, the base price of a mail-
order DVD and the surcharge for shipping and handling) instead of charging one all …

[引用][C] To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price

F Völckner, A Rühle, M Spann - Marketing Letters, 2012 - epub.ub.uni-muenchen.de
To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice
effects of price Logo Logo www.lmu.de | UB | Blättern | Hilfe Zur erweiterten Suche English …

To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price

F Völckner, A Rühle, M Spann - Marketing Letters, 2012 - ideas.repec.org
Firms often partition a product's price into two mandatory parts (eg, the base price of a mail-
order DVD and the surcharge for shipping and handling) instead of charging one all …

To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price.

F Völckner, A Rühle, M Spann - Marketing Letters, 2012 - search.ebscohost.com
Firms often partition a product's price into two mandatory parts (eg, the base price of a mail-
order DVD and the surcharge for shipping and handling) instead of charging one all …

[引用][C] To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price

F Völckner, A Rühle, M Spann - Marketing Letters - Springer