The multinomial, multiattribute logit choice model

DH Gensch, WW Recker - Journal of Marketing Research, 1979 - journals.sagepub.com
The authors argue that for the cross-sectional multiattribute approach to choice modeling,
the multinomial logit is theoretically and empirically superior to the more commonly used …

The multinomial, multiattribute logit choice model

DH Gensch, WW Recker - JMR, Journal of Marketing …, 1979 - search.proquest.com
The concept of evaluating a decision, product, or service as a function of its attributes is a
rather universally accepted approach which has been imple-mented in such fields as …

The Multinational, Multiattribute Logit Choice Model.

DH Gensch, WW Recker - Journal of Marketing Research …, 1979 - search.ebscohost.com
The authors argue that for the cross-sectional multiattribute approach to choice modeling,
the multinomial logit is theoretically and empirically superior to the more commonly used …

The multinomial, multiattribute logit choice model.

DH Gensch, WW Recker - Journal of Marketing Research, 1979 - psycnet.apa.org
Contends that for the cross-sectional multiattribute approach to choice modeling, the
multinomial logit is theoretically and empirically superior to the more commonly used …

The Multinomial, Multiattribute Logit Choice Model

DH Gensch, WW Recker - Journal of Marketing Research, 1979 - JSTOR
The authors argue that for the cross-sectional multiattribute approach to choice modeling,
the multinomial logit is theoretically and empirically superior to the more commonly used …

[引用][C] The Multinomial, Multiattribute Logit Choice Model

DH GENSCH - J. Mark. Res., 1979 - cir.nii.ac.jp
The Multinomial, Multiattribute Logit Choice Model | CiNii Research CiNii 国立情報学研究所
学術情報ナビゲータ[サイニィ] 詳細へ移動 検索フォームへ移動 論文・データをさがす 大学 …

The Multinational, Multiattribute Logit Choice Model.

DH Gensch, WW Recker - Journal of Marketing Research …, 1979 - search.ebscohost.com
The authors argue that for the cross-sectional multiattribute approach to choice modeling,
the multinomial logit is theoretically and empirically superior to the more commonly used …

The Multinomial, Multiattribute Logit Choice Model

DH Gensch, WW Recker - Journal of Marketing Research, 1979 - search.proquest.com
DENNIS H. GENSCH and WILFRED W. RECKER* The concept of evaluating a decision,
product, or service as a function of its attributes is a rather universally accepted approach …

The Multinomial, Multiattribute Logit Choice Model

DH GENSCH, WW RECKER - Journal of Marketing Research, 1979 - JSTOR
The concept of evaluating a decision, product, or service as a function of its attributes is a
rather universally accepted approach which has been implemented in such fields as …