The effect of message valence on e-WOM spread: A moderated mediation analysis
EG Sözer - Business and Economics Research Journal, 2019 - ceeol.com
This study aims to examine the effect of e-WoM message on the intention level of consumers
to spread the word to other consumers in the presence of a moderated mediation interaction …
to spread the word to other consumers in the presence of a moderated mediation interaction …
[PDF][PDF] The Effect of Message Valence on e-WoM Spread: A Moderated Mediation Analysis
EG Sozera - Business and Economics Research Journal, 2019 - academia.edu
This study aims to examine the effect of e-WoM message on the intention level of consumers
to spread the word to other consumers in the presence of a moderated mediation interaction …
to spread the word to other consumers in the presence of a moderated mediation interaction …
The Effect of Message Valence on e-WoM Spread: A Moderated Mediation Analysis
EG Sozer - Business and Economics Research Journal, 2019 - econpapers.repec.org
This study aims to examine the effect of e-WoM message on the intention level of consumers
to spread the word to other consumers in the presence of a moderated mediation interaction …
to spread the word to other consumers in the presence of a moderated mediation interaction …
[PDF][PDF] The Effect of Message Valence on e-WoM Spread: A Moderated Mediation Analysis
EG Sozera - Business and Economics Research Journal, 2019 - researchgate.net
This study aims to examine the effect of e-WoM message on the intention level of consumers
to spread the word to other consumers in the presence of a moderated mediation interaction …
to spread the word to other consumers in the presence of a moderated mediation interaction …
The Effect of Message Valence on e-WoM Spread: A Moderated Mediation Analysis
EG Sozer - Business and Economics Research Journal, 2019 - ideas.repec.org
This study aims to examine the effect of e-WoM message on the intention level of consumers
to spread the word to other consumers in the presence of a moderated mediation interaction …
to spread the word to other consumers in the presence of a moderated mediation interaction …
The Effect of Message Valence on e-WoM Spread: A Moderated Mediation Analysis
EG Sozer - Business and Economics Research Journal, 2019 - search.proquest.com
This study aims to examine the effect of e-WoM message on the intention level of consumers
to spread the word to other consumers in the presence of a moderated mediation interaction …
to spread the word to other consumers in the presence of a moderated mediation interaction …
The Effect of Message Valence on e-WoM Spread: A Moderated Mediation Analysis.
EG Sozer - Business & Economics Research Journal, 2019 - search.ebscohost.com
This study aims to examine the effect of e-WoM message on the intention level of consumers
to spread the word to other consumers in the presence of a moderated mediation interaction …
to spread the word to other consumers in the presence of a moderated mediation interaction …
[PDF][PDF] The Effect of Message Valence on e-WoM Spread: A Moderated Mediation Analysis
EG Sozera - Business and Economics Research Journal, 2019 - scholar.archive.org
This study aims to examine the effect of e-WoM message on the intention level of consumers
to spread the word to other consumers in the presence of a moderated mediation interaction …
to spread the word to other consumers in the presence of a moderated mediation interaction …