The role of customer experience touchpoints in driving loyalty intentions in services
Purpose The explosion in the number of touchpoints is putting pressure on companies to
design omnichannel customer experiences aimed at achieving long-term customer loyalty …
design omnichannel customer experiences aimed at achieving long-term customer loyalty …
The role of customer experience touchpoints in driving loyalty intentions in services
M Ieva, C Ziliani - The TQM Journal, 2018 - ingentaconnect.com
Purpose The explosion in the number of touchpoints is putting pressure on companies to
design omnichannel customer experiences aimed at achieving long-term customer loyalty …
design omnichannel customer experiences aimed at achieving long-term customer loyalty …
The role of customer experience touchpoints in driving loyalty intentions in services
M Ieva, C Ziliani - THE TQM JOURNAL, 2018 - air.unipr.it
Purpose–The explosion in the number of touchpoints is putting pressure on companies to
design omnichannel customer experiences aimed at achieving long-term customer loyalty …
design omnichannel customer experiences aimed at achieving long-term customer loyalty …