Categorization effects in value judgments: Averaging bias in evaluating combinations of vices and virtues
How do consumers evaluate combinations of items representing conflicting goals? In this
research, the authors examine how consumers form value judgments of combinations of …
research, the authors examine how consumers form value judgments of combinations of …
Categorization effects in value judgments: Averaging bias in evaluating combinations of vices and virtues
A Chernev, GAL David - Journal of Marketing Research, 2010 - scholars.northwestern.edu
How do consumers evaluate combinations of items representing conflicting goals? In this
research, the authors examine how consumers form value judgments of combinations of …
research, the authors examine how consumers form value judgments of combinations of …
Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues.
A Chernev, D Gal - Journal of Marketing Research (JMR), 2010 - search.ebscohost.com
How do consumers evaluate combinations of items representing conflicting goals? In this
research, the authors examine how consumers form value judgments of combinations of …
research, the authors examine how consumers form value judgments of combinations of …
Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues
A Chernev, D Gal - Journal of Marketing Research, 2010 - cir.nii.ac.jp
抄録< jats: p> How do consumers evaluate combinations of items representing conflicting
goals? In this research, the authors examine how consumers form value judgments of …
goals? In this research, the authors examine how consumers form value judgments of …
Categorization effects in value judgments: Averaging bias in evaluating combinations of vices and virtues.
A Chernev, D Gal - Journal of Marketing Research, 2010 - psycnet.apa.org
How do consumers evaluate combinations of items representing conflicting goals? In this
research, the authors examine how consumers form value judgments of combinations of …
research, the authors examine how consumers form value judgments of combinations of …
Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues
A CHERNEV, D GAL - Journal of Marketing Research, 2010 - JSTOR
How do consumers evaluate combinations of items representing conflicting goals? In this
research, the authors examine how consumers form value judgments of combinations of …
research, the authors examine how consumers form value judgments of combinations of …
Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues.
A Chernev, D Gal - Journal of Marketing Research (JMR), 2010 - search.ebscohost.com
How do consumers evaluate combinations of items representing conflicting goals? In this
research, the authors examine how consumers form value judgments of combinations of …
research, the authors examine how consumers form value judgments of combinations of …