A multi-level contrastive analysis of promotional strategies in specialised discourse

M Izquierdo, MP Blanco - English for Specific Purposes, 2020 - Elsevier
As a consequence of globalisation, small to medium-sized companies are increasingly
seeking to promote their products further afield than their home markets. This entails cross …
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[引用][C] A multi-level contrastive analysis of promotional strategies in specialised discourse

M Izquierdo, M Pérez Blanco - English for Specific …, 2020 - produccioncientifica.ucm.es
[PDF] academia.edu

[PDF][PDF] A multi-level contrastive analysis of promotional strategies in specialised discourse

M Izquierdo, MP Blanco - English for Specific Purposes, 2020 - academia.edu
abstract As a consequence of globalisation, small to medium-sized companies are
increasingly seeking to promote their products further afield than their home markets. This …