Hedonic or utilitarian premiums: does it matter?

M Palazon, E Delgado-Ballester - European Journal of Marketing, 2013 - emerald.com
Purpose–This study aims to analyse what type of premium, hedonic or utilitarian, is preferred
in a promotional context. Additionally, it seeks to examine the role of affective and cognitive …
被引用次数：111 相关文章

Hedonic or utilitarian premiums: does it matter?

M Palazon, E Delgado-Ballester - European Journal of …, 2013 - ingentaconnect.com
Purpose‐This study aims to analyse what type of premium, hedonic or utilitarian, is preferred
in a promotional context. Additionally, it seeks to examine the role of affective and cognitive …
[PDF] researchgate.net

[PDF][PDF] Hedonic or utilitarian premiums: does it matter?

M Palazon, E Delgado-Ballester - European Journal of Marketing, 2013 - researchgate.net
Purpose–This study aims to analyse what type of premium, hedonic or utilitarian, is preferred
in a promotional context. Additionally, it seeks to examine the role of affective and cognitive …

Hedonic or utilitarian premiums: Does it matter?

M Palazon, E Delgado-Ballester - European Journal of Marketing, 2013 - psycnet.apa.org
Purpose: This study aims to analyse what type of premium, hedonic or utilitarian, is preferred
in a promotional context. Additionally, it seeks to examine the role of affective and cognitive …
[PDF] researchgate.net

[PDF][PDF] Hedonic or utilitarian premiums: does it matter?

M Palazon, E Delgado-Ballester - European Journal of Marketing, 2013 - researchgate.net
Purpose–This study aims to analyse what type of premium, hedonic or utilitarian, is preferred
in a promotional context. Additionally, it seeks to examine the role of affective and cognitive …

[引用][C] Hedonic or utilitarian premiums: does it matter?

M Palazon, E Delgado-Ballester - European …, 2013 - Emerald Group Publishing, Limited