The influence of involvement on disaggregate attribute choice models

DH Gensch, RG Javalgi - Journal of Consumer Research, 1987 - academic.oup.com
The state of the art in applying the various disaggregate choice algorithms is to assume
homogeneity of choice process within the population being analyzed. This article uses the …

The influence of involvement on disaggregate attribute choice models.

DH Gensch, RG Javalgi - Journal of Consumer Research, 1987 - psycnet.apa.org
Questioned the assumption that all members of a population are homogeneous with respect
to the type of decision process used. The involvement variable was used to categorize 500 …

The Influence of Involvement on Disaggregate Attribute Choice Models

DH Gensch, RG Javalgi - Journal of Consumer Research, 1987 - JSTOR
The state of the art in applying the various disaggregate choice algorithms is to assume
homogeneity of choice process within the population being analyzed. This article uses the …

[引用][C] The Influence of Involvement on Disaggregate Attribute Choice Models

DH Gensch, RG Javalgi - Journal of Consumer Research, 1987 - ideas.repec.org
The Influence of Involvement on Disaggregate Attribute Choice Models IDEAS home Advanced
search Economic literature: papers, articles, software, chapters, books. Authors Institutions …

The Influence of Involvement on Disaggregate Attribute Choice Models.

DH Gensch, RG Javalgi - Journal of Consumer Research, 1987 - search.ebscohost.com
The state of the art in applying the various disaggregate choice algorithms is to assume
homogeneity of choice process within the population being analyzed. This article uses the …

[引用][C] The Influence of Involvement on Disaggregate Attribute Choice Models

DH Gensch, RG Javalgi - Journal of Consumer Research, 1987 - econpapers.repec.org
EconPapers: The Influence of Involvement on Disaggregate Attribute Choice Models
EconPapers Economics at your fingertips EconPapers Home About EconPapers Working …

[PDF][PDF] The Influence of Involvement on Disaggregate Attribute Choice Models

DH GENSCH, RG JAVALGI - 1987 - researchgate.net
The state of the art in applying the various disaggregate choice algorithms is to assume
homogeneity of choice process within the population being analyzed. This article uses the …